Music Marketing Behind-the-Scenes

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Video

Music Marketing Project

Overview

 Entering our classroom after reading the syllabus for today's activities I read about a project that we would have to start in class, although the project was already accessible to read I wanted to hear what our teacher had to say about the project. The Project consisted of choosing a song and making a campaign and music video about it the catch was that this was the artist's or band's first everyone had to start from zero. I will now reflect on the first few days of the group project our teacher assigned us. 

First day

   This was when we entered the classroom and were told by the teacher that we had a project coming up that would be 50% of our group project. From past experiences, the teacher told us that we had the chance to pick our groups but to pick wisely because some "friends" could hurt our grades and not improve them. After the instructions were clearly given to us we had the opportunity to look around for our groups. I decided on picking Sergio because from past projects I felt that we had some pretty good attributes that we could both benefit from. We then picked Oona a classmate who sits right behind Sergio with her knowledge of how to edit and brainstorming capabilities she would play an important role in our group. Lastly, it came down to just one more team member and Oona suggested Juan, Sergio and I did not really know Juan but we trusted the information that Oona gave us. Juan is now a fellow classmate that I look forward to seeing in class because of his ability to not be complicated and get many valid points across which really benefited the group. The task for today's assignment was to get into our groups and discuss our plan of action for the days to come. We decided on a pretty good schedule that benefited every group member but was not clarified when submitting it to our teacher. During our submission, we received 4 music samples to start our project from, and we all quickly agreed on one of the music choices.

Second Day

    The second day consisted of planning our music video and doing some research on our campaign, this consisted of marketing strategies, distribution strategies, logos, target audience, etc. A "STRONG" suggestion our teacher gave us was to split our work so two members could tackle the storyboard and two members could do the research and we did just that. Juan and Oona worked on the storyboard while I and Sergio did our research, we came up with the logo of our brand, and some interesting marketing strategies that we believed would stand out and make us unique. We all agreed on the storytelling aspect of our music video because we believed it would fit well into our song, nearing the end of the class the storyboard was basically finished and most of the campaign research was almost finalized as well.

Third-Day

    This day sadly did not have one of our group members who was not able to be present. Today our teacher told us that we would have group meetings with her regarding our projects and where we stand right now, she also showed some examples from previous years so all students could gather ideas for their music videos and I came up with an idea thanks to the samples shown in class. As a group, we felt confident that we were ready to go and present our information but we wanted to do some final touches. To make things easier we made a group chat so we could continue brainstorming ideas and finalize any missing parts in our assignments which helped a lot. During class we took the time to discuss again our plan and present all our information to the teacher, after we finalized touching up some of our information we were ready. We decided during this time to plan an additional day to film just in case any of our shots were messed up or just needed more videos to create a better music video for our project. On this day we did not have to meet with the teacher but we were told that on Wednesday we had to be in our groups, and that is where we stand today, and plan on finishing this project with much success.